Advertiser Services

 

Full financial reporting and accounting

Bulk listing/keyword loading

SearchADS spreadsheets

Fraud/cheater protection

 "SmartBid" technology

Proxy Bidding

Lexical Relevance

Multiple Bidding Zones with "Geo-Targeting" support

"Time Targeting"

HotZone Bidding

Full financial reporting and accounting
Advertisers are able to see a full spectrum of reporting from quick summaries, on down to daily breakdowns by keyword or click amounts.

You'll have more information than you can handle.

In addition to being available to them on screen, SearchADS provides a downloadable option so that you can import reports into your favorite spreadsheet or offline database program.

Back

Bulk listing/keyword loading
From within the bidding area, SearchADS can generate an Excel (or OpenOffice) compatible spreadsheet, with the advertiser's up-to-the second listing and bid information.

Offline, Advertisers can manipulate their bids, and then upload the spreadsheet back into the system directly. Bid changes & delete requests are handled instantly, and new keywords can be either instantly live, or forced to go through an approval process.

Not only does SearchADS accept Excel Spreadsheets directly, it creates them on the fly.

Back

SearchADS spreadsheets
SearchADS has a spreadsheet format that Advertisers can use, which is generated  by the system from within your bidding control panel.
Back

Fraud/cheater protection
SearchADS employs an escalating series of over 15 checks on every click through that comes in from the search engine. For security reasons, we cannot (and will not) disclose the specific nature of the checks, but you can be assured that the system will catch 98% of all fraudulent activity.

To catch the other 2%, our systems administrators have an extensive reporting center that will catch trends, and enable them to teach the fraud filters new security techniques, and to reverse fraudulent activity.

Back

Patent Pending "SmartBid" technology
SmartBid allows advertisers to automatically set all of their keywords to appear at any chosen position in the search results (from 1 through 10), up to a designated maximum bid amount, with a single click.

Smartbidding can work on all or selected keywords.

Back

Proxy Bidding
As a sister technology to SmartBidding, advertisers can select a "max" bid, and engage the SmartBidder with proxy option.

This will place them number one on all keywords, and store their stated "max bid" price.

The next time any of their keywords are out-bid by another advertiser, the proxy system will turn itself on, and bid them back up to number 1, up to their stated maximum proxy bid amount.

Yes, SearchADS, will bid for you, all day, every day.

Back

Lexical Relevance
Dynamic synonym and pluralistics bidding ... Yes, a reality.

This is a system that will save you a lot of time, will provide users more relevant results, and make you more money.

We all know that a search for "car" and "cars" is the same thing. So is the misspelled variation: "carrs", and even the synonym "auto". Advertisers have grown accustomed to having to bid on all variations of a word, including plurals, misspellings, and any synonyms that they can remember.

At SearchADS we developed a database of synonyms, plurals, and misspellings so that any advertiser that chooses can simply bid on one word (eg. "car"), and automatically have bids in on all of the "lexical equivalents" of that word. Now, they only have to maintain one bid, and they'll show up on searches for all of the others.

This benefits Advertiser in terms of less time to think about all variations of each word. Also it benefits you in terms of the number of quality clicks you'll get on those variations that you might otherwise have forgotten about.

The benefits to the visitor are obvious, more relevant results.

Back

Multiple Broadcast Bidding Zones with "Geo-Targeting" support
We have defined a number of " Broadcast Zones" for bidding, each with their own separate keywords & bids.

This allows Advertisers to bid in, for example, your normal search results, and then bid again, separately, on results that would be shown only to users users in New York City.

The different zones are listed in the Broadcast Zones Dropdown List.

With our SearchADS Broadcasting Geo-IP technology, Search results (and clicks) can be screened out of any Geo Target (such as China), forced to show only to visitors residing in certain countries (such as Germany) or down to the local market and have a SearchADS appear only in a given area code.

If a broadcasting bidding zone not listed, you can request a bidding zone (discussed above) to match any Geo-Target you need, and allow you to do specific zone bidding or targeting (hiding from) any zone you wish to target or not target.

SearchADS Advertising can be targeted down to these variables:

Country - You can target your SearchADS to appear only in specific countries, enabling you to target specific messages in any language to any country your campaign needs to target.

State - You can target your SearchADS to appear only in specific states, enabling you to target specific messages in to any state, county or region your campaign needs to target.

City - You can target your SearchADS to appear only in specific cities, enabling you to target specific messages in any language to any city, municipality or town your campaign needs to target.

Area Code - You can target your SearchADS to appear only in specific area codes, enabling you to target specific local markets in any language your campaign needs to target.

DMA Code - (Metropolitan areas according to Nielsen Designated Television Market Areas) - You can target your SearchADS to appear only in specific DMA areas designated by the Nielsen Rating System, enabling you to target specific audiences and demographics in any language your campaign needs to target.

Connection Speed - You can target your SearchADS to appear only to specific user connection speeds, enabling you to target specific broadcast streams bit rates in any language to any of the above target markets no matter what  connection speed they have.

Targeting your broadcast with surgical precision saves you money from unwanted clicks due to irrelevant traffic you also save on  bandwidth costs from your rich-media broadcast.

Back

"Time Targeting"
Another built-in Zone bidding feature is dedicated to time sensitive campaigns.

Advertisers can choose to bid separately on certain (or all) of their keywords for the purposes of having them display only at certain times of the day.

If for example, you wanted your SearchADS to broadcast from 9AM to 1PM and 1PM to 7PM in order to target housewives, or 1 AM to 9 AM to target the late night crowd.

Current Time Settings Enable Advertisers to target:

1 AM to 9 AM audiences

9 AM to 1 PM audiences

1 PM to 7 PM audiences

7 PM to 1 AM audiences

More targeted time settings can be added upon request.

Targeting your broadcast with surgical precision saves you money from unwanted clicks due to irrelevant traffic you also save on  bandwidth costs from your rich-media broadcast.

Back

HotZone Bidding
HotZones are special search words available to all Advertisers. This allows everyone an equal opportunity to bid special SearchADS promotions, banners, site locations, newsletters, etc..
Back
Powered By  WWBN.TV © 2005
About WWBN  -  Contact Us  -  News Archives   -  Photo Archives  -  Broadcast with WWBN  -  Partner with WWBN - Live Support
© 2002-2005  Worldwide Broadcast Network, Inc.  • 
SearchADS.TV - WWBN.COM