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We have defined a
number of " Broadcast Zones" for bidding, each with their own separate keywords
& bids.
This allows
Advertisers to bid in, for example, your normal search results, and
then bid again, separately, on results that would be shown only to users
users in New York City.
The different zones
are listed in the Broadcast Zones Dropdown List.
With our SearchADS
Broadcasting Geo-IP technology, Search results (and clicks) can be
screened out of any Geo Target (such as China), forced to show only
to visitors residing in certain countries (such as Germany) or down
to the local market and have a SearchADS appear only in a given area
code.
If a broadcasting
bidding zone not listed, you can request a bidding zone (discussed
above) to match any Geo-Target you need, and allow you
to do specific zone bidding or targeting (hiding from) any zone you wish to target
or not target.
SearchADS
Advertising can be targeted down to these variables:
Country
- You can target your SearchADS to appear only in specific
countries, enabling you to target specific messages in any language
to any country your campaign needs to target.
State
- You can target your SearchADS to appear only in specific states,
enabling you to target specific messages in to any state, county or
region your campaign needs to target.
City
- You can target your SearchADS to appear only in specific cities,
enabling you to target specific messages in any language to any
city, municipality or town your campaign needs to target.
Area
Code - You can target your SearchADS to appear only in specific
area codes, enabling you to target specific local markets in any
language your campaign needs to target.
DMA
Code - (Metropolitan areas according to Nielsen Designated
Television Market Areas) - You can target your SearchADS to appear
only in specific DMA areas designated by the Nielsen Rating System,
enabling you to target specific audiences and demographics in any
language your campaign needs to target.
Connection Speed - You can target your SearchADS to appear only
to specific user connection speeds, enabling you to target specific
broadcast streams bit rates in any language to any of the above
target markets no matter what connection speed they have.
Targeting your
broadcast with surgical precision saves you money from unwanted
clicks due to irrelevant traffic you also save on bandwidth costs
from your rich-media broadcast. |